A unique, four-month European business development course bringing together experienced media professionals from different disciplines and industries – film, broadcast, online, mobile, gaming, advertising – The Pixel Lab is designed to increase competitiveness in the international marketplace, advance business acumen and create new collaborative and networking opportunities for participants through focused, project-driven work.
In particular, the Lab develops and hones the skills necessary to create, produce and distribute cross-media stories – stories that can span any combination of film, interactive, live event, mobile, gaming, TV, publishing, online. Teaching is led by the best international practitioners currently working in the cross-media and transmedia space.
Who is it for?
All participants attend a six-day residential workshop in Germany in July 2012, with a further two stages for producers attending with a project:
1 – 7 July 2012: Residential Workshop at the 4* Resort Schwielowsee, Potsdam, Germany for all participants
July – September 2012: Distance mentoring via email and Skype for producers attending with a project
15 – 18 October 2012 (tbc): London Workshop 2 for producers attending with a project
A maximum of 40 participants will be divided into four groups headed by a Group Leader, who will be an active international cross-media specialist. Each project producer is partnered with another professional from a different but complementary skillset relevant to the producer’s project, to work together over the course of the week.
Teaching is through a mixture of lectures which include indepth talks, project case study presentations and panels; focused project group work with and without experts; one-to-one meetings. In addition, producers attending the Lab with a project receive distance mentoring over the summer from Power to the Pixel heads, Liz Rosenthal and Tishna Molla focusing on the project’s next stages. Producers come to London in mid-October 2012 for the final stages of the Lab where they will receive pitch presentation training from an industry expert, attend Power to the Pixel’s internationally renowned Cross-Media Forum, culminating in project presentations to select invited industry guests and an afternoon of business meetings.
DEADLINE FOR APPLICATIONS Friday, 30 March 2012. Read more about Power to the Pixel and download an application form here.